Youth meets tech
Reflecting the youth, uniqueness and confidence of the brand, the new typeface secures consistency in vivo’s brand communication globally. Thus, it is one of the most important branding assets to help vivo become global technology and fashion leaders.
Movie by Yambo Studio
Confident and curious
As part of upgrading their visual identity, Kontrapunkt created a new custom typeface for use on their smartphones and signage. Effectively enhancing brand recognition and differentiation, it emphasises the brand’s tech and fashion genes. To help build better connections to young consumers all over the world.
Photos and wayfinding design by todot & Ralla design
Since its founding in 2009, Chinese Vivo has experienced enormous growth. With over 200,000,000 customers worldwide, the 10-year-old company is already among the top 10 smartphone makers in the world.