Work should work for people
Organisations grow by helping their people lead. Simple as that. Peakons identity needed to reflect this knowledge. The visual identity is based on the three brand drivers – trustworthy, encouraging and humane. The Peakon logo, brand colours, illustrations, icons and imagery all emphasise this new identity and enhance the diversity, unity and the uniqueness of the Peakon brand.
The Identity, reimagined
We embarked on a journey together with Peakon to explore what embodied them internally, as well as with their customer community. They themselves wanted to understand how Peakon was perceived, and what resonated with people. An intense 'Immersive week' was put together at the aesthetical old Peakon office in Copenhagen where Kontrapunkt and Peakon together found and established their new direction.
Statistics meets a variable font
Scores are essential for ratings, and at the heart of Peakon, you will find the Peakon score (or engagement score) which helps organisations define, compare and improve their employer rating. The Kontrapunkt type design team created an animated variable font that reveals the statistic that sums up the individual Peakon scores.
Lead with your people. Help your people lead.
The illustrations are composed on the basis of “less is more”, with thick visible brush strokes, making the illustrations tactile and inviting.
Diverse, accessible and full of character
Conveying a European feel, the bold, fresh colours of the identity reference the heritage and home of Peakon. Peakon Green and other dark colours (Navy, Purple, Burnt Umber and Grullo) all represent the Peakon trustworthiness, while the light hues (Light Cobalt, Periwinkle, Champagne and Sunflower) represent encouragement. All designed for maximum accessibility.