Three regional transportation companies united under one with a new name, visual identity and communication company. The new brand is all about movement on roads, hence the moniker, Movia (a composition of movement and via, which is Latin for road), and a logo and visual identity that is always on the move.
The customised font AtB is bold and full of character with straightforward and rounded curves. Readily applicable with high readability on every element from timetables to campaigns, it is instantly recognisable no to all travellers.
The visual identity expresses movement with a logo made up of two opposing arrows. By repeating the diagonal and horizontal lines, a functional, modern and straightforward design system emerges.
A powerfully simple communication concept helps the more than one million daily travellers on their commute. With its black outline on a bright yellow circle, the design is a nod to the core of transportation: the wheel, and thus the basics of movement.