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Mitsubishi Motors

A Global Rebrand to Refuel Mitsubishi Motors

The challenge

Design a global brand identity system. To reposition the Mitsubishi Motors brand in line with a new strategy of connecting with car owners at an emotional level to bring out feelings of status and authenticity. Together with their design team, we created a solution to help them achieve this goal and guide the brand visually.

The outcome

Global brand identity system, including

  • Brand story and narrative
  • Visual identity
  • Bespoke typeface
  • Identity guidelines
  • Interior & exterior dealer store design worldwide
  • Signage system
  • Packaging guidelines

Our complete case study is coming soon.

Philip Linnemann

Executive Creative Director & Partner

Reach out to Philip to learn more about this project or how we can help you.

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