Karimoku Case Study is a contemporary lifestyle brand, based in Japan and born out of admiration and love for serene beauty, material richness and timeless appeal. The Case Study collections are brought to life by the world’s leading architects through individual cases, and the story of each collection is told through its native setting. In close collaboration with Norm Architects and the Keiji Ashizawa Design team, we developed a bespoke typeface, booklet, website and brand identity for Case Study.
Throughout the pages, tactile and editorial references, are sensed in the Case Study booklet. Brand elements like abstract watercolour maps, differentiating with each collection, ads a poetic sense of ‘somewhereness’. On the cover, a small circular mark, is a subtle introduction to the booklet.
The core brand typeface, Case Study Sans, is the heart of the Case Study identity - distinctive and legible; its simplicity of form allows it applied in various ways. A secondary typeface, Sabon, is used complementary to Case Study Sans, adding a subtle sense of contrast to the brand.
The website is a direct ode to the Karimoku mindset of honest design - simple, thoughtful and refined. It was essential to have a strong connection, between the website and booklet, through the same editorial references and tactility. This cohesion creates a seamless transition from print to web.