Goertek

Sonic Typeface for Sound Company

A sonic identity
In close collaboration with Nippon Design Center of Japan, Kontrapunkt designed a sound-sensitive typeface for Goertek, one of the largest acoustic components companies in the world. The dynamic typeface is intended for digital signage and wayfinding throughout Goertek’s groundbreaking R&D hub in Qingdao, China.
Project

Client: Goertek
Year: 2018
Industry: Tech

Deliverables

Global Brand Typeface

A groundbreaking typeface

Can you imagine a variable and dynamic typeface that reacts to its surroundings, rather than being a static element? This vision was the foundation for the typeface Kontrapunkt designed for Goertek. Using variable fonts we have created a “moving” typeface. Based on surrounding sounds, the typeface vibrates in different frequencies and waveforms. The result is innovation and opens up entirely new possibilities within typography and typeface design.

Type
Variable typeface

GOERTEK

Sound effects
  • Music

  • Sound

  • Microphone

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A typeface that reacts to sound

Using Goertek’s heritage as a reference point, the variable typeface adapts to the surrounding elements by using advanced Opentype technologies.

A visual voice that guides

Always aiming to be informative and relevant, the variable signage typeface dynamically changes appearance by vibrating in different frequencies and wave types, echoing electronic oscillators.

E

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Description
Explore the alphabet
  • Weight:
    450
  • Frequency:
    100
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z
  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9

T

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Rasmus Michaëlis Christensen

Head of Type Design

Reach out to Rasmus to learn more about this project or how we can help you.