In close collaboration with Nippon Design Center of Japan, we designed a sound sensitive typeface for Chinese audio tech company Goertek. Based on surrounding sounds, it changes appearance by vibrating in different frequencies and wave types.
The dynamic typeface is designed for digital signage and wayfinding throughout Goertek’s groundbreaking R&D hub in Qingdao, China.
Using Goertek’s heritage as a reference point, the variable typeface adapts to the surrounding elements by using advanced Opentype technologies.
Always aiming to be informative and relevant, the variable signage typeface dynamically changes appearance by vibrating in different frequencies and wave types, echoing electronic oscillators.