Industry: Public Sector, Government
"With the new design, we have an expression that is both classical and contemporary while staying true to its historical legacy. The high quality of the seal helps maintain a dignified, recognisable and consistent framework around the parliament and its institutions."
The Parliamentary Chairman, Pia Kjærsgaard
The identity consists of elements found throughout Christiansborg Palace. For a result that many people know from TV or physical visits to the castle.
The colours are taken from the flower frieze in the Walking Hall while the typeface in the logo is strongly inspired by the features of the 1915 Constitution that gave women the right to vote. Together, the elements ensure a stylish and recognisable language that emphasises the historical anchorage.
All the patterns in the identity are based on chair seats in the Parliament Hall or carpets from the entrance hall in Rigsdagsgården. Together with the other design elements, they are rolled out on every touch point from analogue products to digital info graphics as well as on the Parliament’s TV channel. For an appearance that is ready to bring history into the future.