Experimentarium allows curious children and adults to explore the world through science and technology. Coinciding with a complete construction overhaul, Kontrapunkt created an entire brand experience as playful as Experimentarium’s universe.
The image style puts people in focus and uses strong, fluorescent colours. To show that guests at Experimentarium will experience out of this world science and understand the major impact it has on our lives.
A quirky tone of voice is designed to appeal to an adult audience and awake their inner child. It secures that Experimentarium's communication is as playful and peculiar as the experiences that await guests.