Denmark's Export Credit Agency (EKF) is an organisation that helps businesses in Denmark grow and expand into markets outside of Denmark. With respect for the old identity, we created a new sturdy, warm and welcoming colour pallet for EKF and gave the distinct logo a fitting brush-up.
In alignment with the already existing EKF typeface, we designed a new seriffed display typeface. The typeface speaks the language of the EKF logo and is clear and recognisable.
We produced a brand refresh that makes EKF more relevant and approachable for smaller enterprises, as well as large corporations. With strong references to the bespoke typeface, we created new icons and added more life to the new identity, with illustrations to encapture the spirit of EKF and the companies who work with them.