Despite being a young company (established in 2014), Chainalysis has gained an immense amount of recognition in the crypto and blockchain industry. They wanted their identity to align with their reputation and knew a rebrand was in place. Nevertheless, Chainalysis was very proud of the existing logo, so Kontrapunkt helped modernise, update and bring both logo, wordmark and over-all identity into a fitting present worthy of a forward-thinking company.
The bespoke typeface for Chainalysis is a long-lasting tool for the company to secure instant brand recognition and differentiation across all platforms – from billboards to the website and UI. The typeface is playful, yet credible and pragmatic in all written messages.
The new photography style portrays the real faces of the talented Chainalysis employees and describes a vibrant and dynamic company - one you want to become part of.
The responsive and welcoming user experience was developed in close collaboration with Chainalysis - utilising the new brand colours, imagery and brand elements showcasing Chainalysis' services. It offers an abstract, yet simple product visualisation with moving iconography. All to make it easy for visitors to book a demo or get in contact with the right expert at Chainalysis in a matter of seconds.
The iconography and pictograms work across small UI components and large scale marketing such as billboards. The larger the icons get, the more playful and fragmented they appear. On billboards, the large pictograms can work as substitutes for images and reach a broader audience.
Kontrapunkt designed the spatial environment for Chainalysis' annual huddle, held at Scandic Hotel in Copenhagen (September 2019). The new brand elements and colours embraced all touchpoints, from three-dimensional pieces such as the podium to signage and keynote presentations.