Client: Blue Lobster
Redesigning the lobster
Taking its visual cues from the often hand painted registration codes found on the sides of the danish fishing boats, Blue Lobsters new identity puts the fishermen first, building and strengthening a sense of community. The visual identity allows for Blue Lobster themselves to take a step back, as the transparent mediator, directing attention to their sustainable pier to peer model. The identity, like the local harbour itself, is simple, honest and industrious.
"The new design is simple and resonates with our mission of representing our partner fishermen and enabling them to have autonomy over their sales and earn a decent wage for the fish that they catch. The elements are simple and accessible and will make the app user-friendly but also fun and quirky."
Christine Hebert, co-founder & CEO