Young Creative Circle Awards (YCCA) salutes the next generation of creatives within design, digital, advertising and film. The young creatives participate in teams of two and have 24 hours to solve a specific brief. The best work wins.
And as it seems, Kontrapunkt knows how to pick the designers performing the best work. For the third time in a row, Kontrapunkt young guns have participated in the Design category of the annual competition - and won! All good things come in threes.
Back in 2018, designers Marie Kjær Aarestrup Jensen and Jonas Hjort won for their work ‘The Invisible’. And last year, our designer Laurits Hanak, together with his partner Adam Bloch, won for their work ‘Offline on the Bike Lane’.
Spots of Copenhagen
For this year’s brief Wonderful Copenhagen challenged the participants “To prevent over-tourism by inspiring tourists to discover less known/crowded places in Copenhagen”. Here is Marcus Mahecha and Jonas Hjort’s winning solution, named ‘Spots of Copenhagen’:
Notice how Nyhavn (above), located in the city centre, is ‘crowded’ by red spots, and locations outside the city centre, like Nordhavn, are less ‘crowded’? This illustrates the key message behind the execution: Take a step outside the crowded city centre and find your own spot in the outskirts of wonderful Copenhagen.
Aside from visualising crowded and uncrowded areas, the dots serve the purpose of highlighting certain areas and are further unfolded as icons for specific spots, like swim spots and wi-fi hotspots:
We’re already looking forward to seeing what great work next year’s YCCA will bring!
Reach out to Markus or Jonas below if you want to learn more about their solution.