During the COVID-19 crisis, many companies experienced their strategic landscapes changing dramatically and found themselves quickly having to find ways to cope and new ways to act. What if, next time, instead of coping, you could be ready?
Strategic foresight is the discipline of working with future scenarios to be prepared for any possible future - and find desirable ways to navigate it for your business and brand. Speculative design is the discipline of designing for the future - while you imagine it.
Join us for an intensive session where we unfold our best practices in strategic foresight and speculative design to ensure that next time the strategic landscape changes, you are prepared.
Johan Lawaetz, CEO & Partner at Kontrapunkt
Cathrine Frederiksen, Senior Strategist at Kontrapunkt, Copenhagen Office
Yosuke Ushigome, Director & Creative Technologist at Takram, London office
9:00 - 9:15 The evolution of strategic thinking
Johan Lawaetz, CEO & Partner at Kontrapunkt will give a brief introduction to the evolution of strategic thinking as a context for strategic foresight.
9:15 - 9:35 How to uncover the future and make it familiar
Cathrine Frederiksen, Brand Strategist at Kontrapunkt will share Kontrapunkt’s approach to strategic foresight & scenario building and share tools & methods for mapping an uncertain future.
9:35 - 9:55 Making the future tangible
Yosuke Ushigome, Director & Creative Technologist at Takram will present their cases in speculative design and their approach to working with futures.
9:55 - 10:15 Discussion, Q&A & Wrap up