Catch up on views & news >>

Webinar: Green-washing or green-blushing?

May 25. 2021

Reporting on Purpose: A webinar series from Kontrapunkt and Simple Revolution

No. 1 Green-washing or green-blushing?

Sharing your impact journey in a way that builds trust

This event is the first in a series of webinars and live discussions on the latest trends within annual and sustainability reporting, hosted by Kontrapunkt and Simple Revolution. We hope you'll join us on 3 June and will keep you posted on our forthcoming events.

Date: 3rd of June
Time: 9.00 - 10.30 (CEST)


We’ll be discussing

Five years into the Paris Agreement, it’s clear to most that we’re past talking about doing good; it’s time for real action. Defining clear ESG commitments is very much on the agenda for most companies, as are the efforts to deliver on the UN Global Goals.

But how can companies make sure that good intentions don’t become empty promises when it comes to living up to the commitments they’ve defined for themselves? How do you assess the impact of your ESG efforts? What does ‘good’ look like – and does the new generation of investors and consumers define it in the same way?

These are some of the questions we’ll be asking our four panelists in this webinar. Together, we’ll explore the opportunities as well as difficult deliverables when it comes to sustainability. We’ll get their take on what companies can do to build trust with their stakeholders and become fit for a new paradigm.

You will meet …

Emil Stigsgaard Fuglsang, Co-Founder of Matter
Emil and his team at Matter create software solutions that help clients in the financial industry to better understand, act and report on the sustainability of their investments.

Varan Pathmanathan, Co-founder of make!mpact
Varan is Co-founder and CEO of make!mpact: A sustainable investment platform that mobilizes personal investors to drive sustainable change through their investments.

Anna Søndergaard, Co-founder of The Footprint Firm
Anna Søndergaard is an entrepreneur, investor and board member. She is co-founder, partner and CEO of The Footprint Firm; a sustainability-focused VC fund.

Sofie Hebeltoft, Head of CSR at DFDS
Sofie heads up the CSR team and strategy at the Danish international shipping and logistics company, DFDS, with an annual revenue of EUR 2.2bn.

Philip Linnemann, Executive Creative Director & Partner at Kontrapunkt
Philip will be your host for the morning.


9.00 - 9.30 → The rise of purpose-driven investing
The first part of the webinar focuses on the changes that are currently taking place in the world of investing, particularly when it comes to the assessment of company performance. The panel will discuss what investors are really looking for in relation to ESG – and share their insight on what will be expected of companies going forward on this score.

9.30 - 10.00 → The challenges and opportunities of ESG
In this second part of the webinar, we’ll look at how companies can start working more progressively with ESG. Our panelists will discuss the challenges that companies face when it comes to defining and delivering on ESG commitments – and how to avoid that the communication on these matters tips over into ‘green-washing’ or ‘green-blushing’.

10.00 - 10.30 → Open panel discussion and Q&A

We are excited to welcome you!

GDPR notice:

The webinar will be recorded. By attending this event, there is a chance you might be photographed or recorded. By signing up to the webinar you give permission for all recorded material to be used for promotion by Kontrapunkt.

Philip Linnemann

Executive Creative Director & Partner

Reach out to Philip to learn more about the event.