Some of us love it others hate it, but what we all have in common is a name – it being James, Mary, X Æ A-12 or something entirely different. How do we choose a name and what process do we go through when selecting them? The Danish DR - Danmarks Radio program 'Klog på Sprog' (Wise on Language), hosted by Adrian Hughes, did an entire episode on names last Friday and wouldn't you know? Our very own Bo Linnemann shared some knowledge into the renaming of Ørsted from Dong. While different language and communication experts shared their perspective on the name being either good or bad, we still think Ørsted hit the nail on the head. Whatever the opinion, listen to the entire programme via link or 'go to Bo' at 00.48 minutes. Enjoy!
It's in Danish by the way... sorry.