Choosing a product sometimes feels natural. It's like you don’t even think about it. Whether you’re at a rock concert or family dinner, you choose differently and often the choice isn’t hard to make.
Design’s most prominent task is to create these ‘common sense’ moments. Engaging brand experiences that suit the cultural context, a brand’s natural position and consumers’ self-perception.
Strong brands aren’t only about understanding the general needs of the consumers. Rather, it is about being the most relevant at the point of purchase and consumption. Being the festive buddy, healthy alternative, the romantic surprise or a rebellious statement.
Our friends at Everland have arranged a great event for the early birds in Copenhagen. There will be talks about branding and design, there will be coffee and there will be croissants - what else do you need to start your day?
On June 20, Everland invites you to join a talk about ‘Design That Sparks Happiness’. Drink you coffee, enjoy your croissant and learn more about the tendencies and reflections brands should address when they look to translate their promise into design.
Our very own head of spatial design, Laurits Brückner Jensen and Oliver Borg von Bülow, will join Everland’s Mikael Tonning.
Laurits and Oliver will be sharing their thoughts on the transformation of stores from sales channels to showrooms. They’ll share some of their work for AIAIAI, Rezet and Libratone.
Mikael will be talking about the design trends that currently define the FMCG market. With a focus on packaging design and product identity, he will give insights from his work with some of Denmark’s biggest and most iconic brands.
Both talks will be in Danish.