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Nov 14. 2019

Besides providing a heck of a lot of x's (IxDA x DMJX). Yesterdays IxDA event at DMJX (the Danish School of Media and Journalism), provided some great insight into working with UX and UI design.

Here is a summary of the presentation our Digital Designer, Cecilie Axelsen and Head of Digital, Casper Overgaard gave about their process and learnings working with The Index Project, formerly known as INDEX: Design to improve life.

"We are on a mission towards the next generation of brand experience. Different processes and collaborations teach us new and valuable learnings."

- Head of Digital, Casper Overgaard

INDEX: Design to Improve Life, was born in 2002, their mission was, and still is, to promote design to improve life through a biennial award (the Index Award) and through teaching and investing. INDEX was on the right journey, but their old identity did not fit their ambitions. Therefore they approached Kontrapunkt in 2019, to help develop a new strategy (in collab with eliot co-founder Martin Bloomstine) and a new identity for their ambitious organisation - but there was a catch! The new concept had to be done within three weeks.

The result can be found on our case link, but here are seven learnings Casper and Cecilie took with them from the process:

#1 Choose your battles

If you are trying to do things different and "perfect" be mindful of how radical you want to be and how much time you have. This is where you will have to kill a few darlings and stay focused.

#2 Stay structured

Running fast can sometimes result in zero co-creating across the team (in this case concept design, type design and digital design). If you are not structured, you end up working in your own field of speciality, having no clue what the others are doing.

#3 Digital-first is a mindset, not a touchpoint.

We often tend to think of 'digital' as something you can interact with - like a website. We learned to embrace the digital-first mindset in the brand identity process. We had to be open to experimenting with activating the brand through digital and technologic means.

#4 Remember your story

A beautiful and well-executed design is great but remember the narrative! At Kontrapunkt, we strive for a bigger purpose, based on strategy and research.

#5 Prioritise team development sessions

These sessions are indispensable. How else will you learn from a process? You also need these sessions as a "safe space" to be open, vulnerable and ask for help, if required.

#6 Co-creation is key

Co-creation with the client is highly underrated. If you do not open up and bring the client along for the ride, how will they know how to utilise the work in the best way possible?

#7 Diversity is great – but it takes time

This leans towards #2. Remember you are in a team with other people who might have different aesthetics, work methods or just see the world differently than you. Your differences are not a defect; they are an asset. But remember, it takes time to understand and utilise your differences.

About IxDA
The Interaction Design Association (IxDA) is a member-supported organization dedicated to the discipline of interaction design. Since its launch in 2003, IxDA has grown into a global network of more than 100,000 individuals and over 200 local groups, focusing on interaction design issues for the practitioner, no matter their level of experience.

Thank you to everyone who showed up yesterday at the IxDA event, and thank you DMJX for being a great host!

Cecilie Axelsen

Digital Designer

Reach out to Cecilie to learn more about this project or how we can help you.