The private non-profit organisation The House of Natural Sciences facilitates collaborations between schools and companies through three comprehensive activity programmes. They approached us to create a new name for their largest initiative, Jet-Net, and to develop a visual identity that embraces all elements while converting their mission and attracting students.
Reflecting the organisation’s major focus on tech and science, Jet-Net is now called Tektanken. With a name that can be interpreted in several ways and a new visual identity that is equally playful and serious, the focus on learning through fun is clearer than ever.
Drawing on key interior elements in the physical House of Natural Sciences located in Bjerringbro, the visual identity is based on bright and lively colours. Along with a distinct image style and new logos for each initiative as well and a comprehensive use of icons and duotones, the identity uses a lot more elements than before to secure appealing to a wider audience. To add an extra tech element and secure coherence in the overall expression, we applied chevrons differently on each initiative to highlight its unique features and refer to HTML coding.
Some of the large companies that have been part of The House of Natural Sciences' network include Danfoss, Grundfos, Novozymes, Coloplast and Microsoft.