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Good-Looking With a Social Impact

Aug 8. 2017

We admire those who contribute to a better world. One of them is new fashion label Carcel. They teach women in prison how to manufacture clothes with the intention of breaking the cycle of poverty by giving them wages and hopes of a better future.

The new webshop tells this story. A unique e-commerce experience that reflects the philosophy and needs of Carcel with a feeling of exclusivity and luxury.

Built on the platform Shopify, the webshop is modified and optimised for mobile screens to ensure the best possible user experience.

Veronica D’Souza and Louise van Hauen founded Carcel in 2016. They combine designs based on Scandinavian traditions and slow fashion with the best, sustainable and locally-sourced luxury materials.

Carcel’s first collection is made from 100% baby alpaca and produced in Cusco’s women’s prison in Peru. Their second collection is made from 100% silk, manufactured by women in prisons in Thailand.

Go shopping right here and check out more on our case study.