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Event invitation!

Jun 3. 2020

Kontrapunkt invites you to the webinar

Employer branding in the light of COVID-19


What may your current and future employees seek from you after more than two months in lockdown? Why is your employer brand even more important than ever? What does it take to work strategically with your employer brand? Join us in an intensive one-hour session where we dive into employer branding done right and discuss how COVID-19 may change how we work, and what we expect from employers.


Christina Juul Bladt, Head of Brand Strategy at Kontrapunkt, Copenhagen will share secrets from Kontrapunkt’s approach to employer branding. Kristina Bølling, Sr. Employer Brand Manager at Specsavers and Trine Bøgkjær, Brand Strategist at Kontrapunkt, Copenhagen will reveal what an ambitious employer rebrand of a market leading healthcare company can look like. Emil Bruun, Brand Strategist at Kontrapunkt, Tokyo will share the latest insights predicting the future of work and share our thoughts on how this might affect the future of employer branding.

Date: 10 June 2020

Time: 9:00 am – 10:00 am

Click here to register!
You will receive a link to the webinar when you have registered.


9:00 - 9:10 Welcome & introduction to employer branding in the light of

9:10 - 9:20 Why should you work strategically with your employer brand? (No really, why?) Christina Juul Bladt from Kontrapunkt will present the ins and outs of employer branding.

9:20 - 9:45 Turning “I would never work for Specsavers” into “my employer of choice” Kristina Bølling from Specsavers and Trine Bøgkjær from Kontrapunkt share Specsavers’ road from underdog to thought leader.

9:45 - 10:00 What might the future work-life look like after COVID-19? Emil Bruun from Kontrapunkt Tokyo will draw future scenarios and share key trends

RSVP before 9 June 2020.
We are excited to welcome you!

GDPR notice:

The webinar will be recorded. By attending this event, there is a chance you might be photographed or recorded. By signing up to the webinar you give permission for all recorded material to be used for promotion by Kontrapunkt.

All images by jpfotografi

Christina Juul Bladt

Head of Strategy

Reach out to Christina to learn more about this project or how we can help you.