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Cooking up careers

Dec 2. 2020

From Randers to Rostock, and Hörby to Hong Kong. Danish Crown is truly a global brand with global ambitions. On behalf of their industry, and on behalf of their employees.

Last year, Danish Crown set out on a journey towards a more sustainable future for food. Now, the next chapter of the voyage sets off! Danish Crown's employer brand launched last week. The new employer brand represents the new Danish Crown. Danish Crown the challenger. And Danish Crown the community. Cause, what's a journey without companions?

Real employees, real moments
The photos portray real employees in real moments, creating an authentic, optimistic, inviting and yet aesthetic image style.

Follow the arrow
The visual expression of the Danish Crown employer brand is an extension of the corporate brand. Same logo, same typefaces, same colours. The arrow is the only added visual element. It represents the focus Danish Crown has on employees and serves as a symbol for the progressive journey you contribute to as a part of the Danish Crown team.

Tone of voice
Danish Crown speaks to current and potential employees with a bold and clear voice. And they take metaphoric inspiration from the world of food, i.e. cook up, serve, dish etc., serving as a hint for who is speaking.

Nicoline Klareskov

Client Director & Partner

How to create an employer brand that's true to your corporate brand? Reach out to Nicoline.