“Brand strategy without design is ineffective. And design without brand strategy is aimless."
We were proud to see our Head of Brand Strategy, Christina Juul Bladt, in Dublin for the annual Design Leaders Conference. A day-long conference where thought leaders and subject matter experts are brought together to lead business-focused conversations and learnings on the challenges of managing creative environments, and building a winning culture and running a sustainable creative business.
Christina was there to share her experience and learnings on strategy and what it can do for design. To illustrate how design and strategy walk hand-in-hand, she presented some of our extensive strategic work with Danish Crown.
If you are wondering if there were common topics at the conference, the answer is yes. It was nice to see that matters of ethics, sustainability and the responsibility of design & designers came up at several talks and discussions throughout the entire day.