Award submission 2020
Kontrapunkt Type

An online exploration of type design

An online exploration of type design
Can you imagine a dynamic typeface that reacts to sound? How about an eroding typeface or one with deep roots in the rugged Scandinavian landscape? The online exhibition, Kontrapunkt Type, guides you through ten selected typography works where the form and meaning of letters and how a single letter can convey a full story is explored.
Project

Client: Kontrapunkt Type
Year: 2021

Deliverables

Campaign Website
Exhibition Design

An interactive exhibition celebrating type design

Kontrapunkt has worked with type design for more than 35 years. We wanted to show and promote some of our work throughout the years in a new and innovative way. The solution was a solo exhibition, first at Japanese renowned Ginza Graphic Gallery (ggg) in Tokyo and then later Kyoto ddd gallery. The exhibition, Kontrapunkt Type, guides visitors through 10 selected typography works by Kontrapunkt - all unfolded with interactive motion and visuals on the walls of the galleries.

From offline exhibition to online experience

When we were preparing for the opening at Kyoto, COVID-19 hit and around the globe people were encouraged to stay home. So, like everyone else, we had to quickly adapt to the new reality. We chose to turn the offline exhibition into an online experience, making it accessible to everyone, from the safety and shelter of their own home. With a new groundbreaking virtual format of the exhibition, Kontrapunkt and ddd invited people everywhere, from Kyoto to Copenhagen and California, to join the experience of Kontrapunkt Type.

Visit
www.type.kontrapunkt.com