The visitor is invited on a path of discovery, via various entrances to information, cases and a scrapbook module where users can study the company's fundamentals. The site ia a combination of the controllable vs. uncontrollable. Images and cases are carefully narrated, but algorithmd choose the backdrop and type colour based on the images presented in each case online. In other words, the layout is controlled by images of nature. The site is all about exploring, being inspired by nature and building knowledge as you dive into the world of SLA.