About the project
Out of Aarhus University and the Novo Nordisk Foundation, Danish biotech company Draupnir Bio was born with a clear purpose; to transform the treatment of heart disease. And with such a clear and vital reason to exist, only an equally vibrant design would suffice. Breathing life into Draupnir digitally put 'transforming' at the heart of the identity and layout. Through a dynamic gradient in an everchanging code-generated pattern, the red hues are pulsating through the interface. The patterns, journeying through the site, intertwines with geometrically defined edges in similar colour, symbolising the edges of discovery in Draupnir's scientific field.