Experimentarium has explored the world through science and technology alongside curious children and adults since 1991. After a major renovation, Experimentarium prepared to re-open in spectacular new surroundings and was faced with the opportunity to revisit its entire brand expression.
Experimentarium’s mission is to transform the way their guests experience and understand the meaning and impact of science in our lives. Our joint ambition as we embarked on the project was to create a brand that would allow the entire Experimentarium from instructors and restaurant staff, health and safety crew to managers to live and breathe that in all touch points.
”At Experimentarium there is a strong belief that to give knowledge and curiosity the best breeding ground, all guests must be able to get their hands dirty, so to speak. This playful and inherently curious feeling became a core element as we developed the brand experience. It meant that all parts of the brand support the ambition to transform people in the meeting with science and technology - regardless of their age. The playful and intuitive elements appeals to children, while the titillating and involving communication is designed to awaken an adult audience”
Client Director and Partner, Nicoline Klareskov
We developed a new visual identity that leaves room for each individual exhibition to be tied positively back to Experimentarium and vice versa. With brand elements varying from a bespoke typography, a tone of voice guide and merchandise sold in-store to designing a new interactive online map that provides a preview of the peculiar experiences to come, Kontrapunkt helped create a transforming experience and a hype-generating launch strategy ahead of the grand re-opening.
Located in a newly built architectural marvel that matches the unique and personal overall experience, Experimentarium now has a characteristic and quirky look with colours and content as bright as the minds working and visiting the spectacular site.
Ready to teach and tease children and adults alike, the recognisable identity has been rolled out across every possible touch point with the ambition for all visitors to exit Experimentarium more enlightened than when entering. Here's hoping for an educational and fun future.