Danish Design Award celebrates the difference design makes – even beyond our imagination.
The award covers 11 categories from business design and service design to experience design, broadening our concept of design and how design makes our lives better, healthier and happier.
Danish Design Award wanted a visual identity that matched the high quality of the projects nominated. And more importantly, a visual identity that supports the overall message: design makes a difference.
We started by looking back. Danish design has a long, proud tradition for humanistic and democratic design. Especially the early modernist and Danish design pioneer Knud V. Engelhardt’s typographic work became key in our search for inspiration. So we decided to design a new typography that we called “Danish”, based on Engelhardt’s functionalistic aesthetics.
Then we looked forward. We worked with tight and “chunky” typeface compositions and black and white graphics to give it a contemporary touch and not get too nostalgic.
The result is a visual identity that captures the combination of tradition and innovation in a recognizable font. Together with the tight and simple graphical universe the typeface gives Danish Design Award a strong voice to promote the power of design.
The visual identity is applied to everything from website to posters and all materials promoting the Danish Design Award.