This February Senior Service Designer Katja Egmose and Partner Lars Larson attended the world’s largest interactive technology trade show, Digital Signage Expo, in Las Vegas. According to Katja, the expo was a great inspiration on how technology makes it easier to focus on the substance of branding. “At Kontrapunkt we believe that every digital solution must be driven by content. Digital possibilities are developing fast and today we can actually create brand-driven interactive solutions that allow a great two-way communication between our clients and their customers. A company like Adidas has done this brilliantly by making window-shopping interactive.” Overall their trip to Las Vegas has given a lot of new ideas and fresh insights for our future work. Watch adidas’ digital window-shopping concept.
A strong digital brand is created when it is founded on a powerful concept and when its content, visual identity and interaction design work seamlessly together.
We develop digital designs that can grow your business and strengthen your brand. We produce websites, apps and other digital services for both external and internal purposes.
As part of our digital strategy work we establish the common ground between user needs and business objectives. Our user research methods include web analytics, interviews, surveys and demographic research. These allow us to understand what your users expect - both today and tomorrow.
Our project scopes range from creating completely new platforms to redesigns and optimization of existing platforms.
Technically, we work in a platform independent environment. We have a broad network of accomplished technical partners, our digital designers speak fluent HTML and CSS, and we launch websites and apps on most common CMS’s.
Our digital design and user experience services include:
- User research and testing, e.g. card sorting, user interviews, web analytics, surveys and user tests
- Structure, e.g. user journeys, navigational concepts and information architecture
- Visual design
- Motion graphics
- Content, e.g. text, graphics and images
Digital inspiration in Las Vegas
Design tailored for business
For a designer, it’s a fundamental discipline to develop a collection or product line aimed at a specific company. And this is exactly what our two senior interaction and service designers, Martina Gobec and Katja Egemose, are going to teach the designers of tomorrow at Kolding Design School. In a co-lab with the talented fashion designer, Kjetil Aas, and MA in Design Management, Rasmus Nordqvist, they will let design students in on how to develop a company fitted strategy and coherent concept. The 8-week course ends with all the students designing a full collection for a real company. We can't wait to see the result.
Philosophy Now! on the air
The Danish Society suffers from intellectual hardening of the arteries - according to philosopher Anders Fogh Jensen. But all is not lost. He bows to 'Philosophy Now!' festival for shooting some good old love into the veins of society. We're behind the festival's design and have developed a light identity to complement the heavy topic. Throughout September the Philosophy Now! Festival brought philosophy down to earth and into our everyday lives. And now the verdict is in. Hear two danish philosophers discuss the festival and its communicative expression on Danish Broadcasting Corporation’s radio P1 in the program, “Existence”. Listen here.
Content is King
Keyboards became red-hot when we visited Skive municipality last week to teach 50 employees how to produce great content for their new website. Through lots of exercises they learned how to write well rather than swell, and how to optimise texts for both search engines and people. Fact is that 79% of all readers only skim online texts. Therefore, it's essential to write user-oriented and focus on benchmarks, clarity and call to action. If content is king, then context is queen. And so we have also completely redesigned Skive Municipality’s website. The new site will be launched in the beginning of 2014 where users will meet a coherent and user-friendly web design to complement the new content.
Tomorrow, 347 international artists occupy Denmark. Under the theme "Occupy Utopia" IMAGES Festival 2013 fuses art, activism and politics together with musicians, painters, filmmakers, actors, writers and other significant artists from Asia, Middle East, Latin America and Africa. We are behind the festival's brand strategy, visual identity as well as graphic and digital design. Read Bureaubiz' review of the festival's new identity and see the program.
Ltk.dk up and running
From today the municipality of Lyngby-Taarbæk never sleeps. This morning they launched their new website that makes it possible for the citizens of Lyngby-Taarbæk to handle their municipal affairs whenever it suits them – day or night. We created and designed the new website. The aim has been to create logical and easy accessible self-service solutions, fast search functions and user-friendly digital communication. Have a closer look at the new website here. Also, to launch the new website, we created a media campaign that literally puts the writing on the wall - in this picture the walls of the town hall.
d’Angleterre reopens after grand renovation
We have developed a new visual identity for the prestigious old lady as part of the renovation. It embraces the idea of pleasure and indulgence, the pulse of Copenhagen and the exquisite experience of privacy that d’Angleterre represents. The new identity contains a revitalized logo and a customized typeface. Also, d’Angleterre now only goes by its surname. ”Hotel” has been erased as part of the name emphasizing that d’Angleterre is so much more than a hotel.
Have a closer look here or read how Politiken rates the return of d’Angleterre.
Typography dumped in the ocean
Blue is the new black. Northern Europe’s largest aquarium, Den Blå Planet, just opened. We helped them develop their visual identity, including brand platform, web and communications concept. The visual identity is implemented on promotional materials, posters and web. Our idea is simple, yet impactful: The typography has been dumped into the ocean and floats through whirls of water creating a quirky, playful and flexible expression.
New website breathes life into old cemetery
Assistens cultural centre launches a new project that brings the cemetery into the digital era. Twenty-five videos tell visitors about the area and its forever resting inhabitants as well as the life that exists there today. A vital part of this project is a new website and mobile site.
The new sites are designed to communicate Assistens as a cultural institution with events, exhibitions and knowledge-sharing activities. They allow visitors to view maps of the graves, plan sightseeing routes, get location-based information and watch storytelling videos. Kontrapunkt updated the visual identity, created the information architecture as well as the design for the two sites www.assistens.dk.
New ammuntion for the digital division
Kontrapunkt is proud to announce of Morten Gade as new Head of Digital. Morten comes out of a position as Digital Director of FDB, the biggest democratic membership organizations in Denmark. Before FDB, he was Head of Communications at Bysted. He will now lead Kontrapunkt’s digital team and focus on the development of digital concepts that help build brands through innovative end-user involvement.
The recruitment of Morten is part of the company’s growing commitment to the design of digital services. Other newcomers are the two highly skilled digital designers: Halei Liu and Peter Urban, specializing in programming and digital visual identities.
New responsive website for Faurschou Foundation
The concept of a third art space, located on a digital platform yet capable of offering the visitor a close-to-real art experience that is both engaging and immersive – that is the ambition for Faurschou Foundation’s new website. Kontrapunkt was asked to develop a communication strategy and website for the foundation, to mark it’s transition from an exclusive backstreet gallery to an art foundation that is open to the public.
Faurschou Foundation possesses an international world-class art collection and owns exhibition spaces in Bejiing and Copenhagen. In Copenhagen Faurschou used to be known as a small gallery located in the inner city area. Today the foundation has manifested its power and involvement on the international art scene by opening a 4000m2 exhibition space in an old warehouse at the waterfront in Copenhagen.
Visit the Faurschou website here.
5th best website in the world in online investment promotion
In a new report made by World Bank Group on best practices in Global Investment Promotion Invest in Denmark’s online platform is ranked as the 5th best website in online investment promotion. The site, designed by Kontrapunkt’s digital team, is highlighted as a source of inspiration for the industry and evaluated on best practice features such as design quality, technical strength and supply of information needed by investors.
In the assessment Investindk.com stands out as one of the sites that most efficiently provide potential investors with relevant information. Out of the many qualities the report highlights in particular the benchmarking tool allowing users to compare the Danish economic landscape with other locations. In addition to the English version, the website is also translated into Chinese - targeting the growing number of Chinese investors looking for business opportunities in Denmark.
Copenhagen Capacity invests in digital design
In competition with three other agencies Kontrapunkt has been selected to develop a new digital platform for Copenhagen Capacity, the Danish Capital Region’s inward investment agency.
The new platform, designed in collaboration with our technical partner Twins, shall realize Copenhagen Capacity’s ambition to re-define the digital dialogue with their target groups and optimize lead processes as well as ensure that daily routines are handled more efficiently.
"Kontrapunkt is focused on understanding our organization and our digital needs. The concept- and design proposal is visionary, creative and competent. We are therefore confident that Kontrapunkt delivers a digital platform that creates value for both our customers and Copenhagen Capacity," says Development Director, Kim Bek.
Responsive website for Lassen Ricard
Kontrapunkt has been the design-partner of the prestigious Danish law firm, Lassen Ricard, for almost two decades. Throughout the years Kontrapunkt has created solutions such as brand strategy and visual identity, which has been folded out on all their communication platforms. Now time has come to re-vitalize their digital platform. The task included the concept development and re-design of a new website with responsive design as the main ingredient.
“We consider our website as the company's business card and together with Kontrapunkt, we’ve created a modern but simple and aesthetic result entirely consistent with our values” says Anna Cherie Ternvig, Administrative Manager, at Lassen Ricard.
Check out the new design here.
New unified look and logic for public transportation in Copenhagen
Kontrapunkt designs new unified look and logic for public transportation in Copenhagen. The new design system helps travelers navigate transportation hubs and facilitates services across transportation providers.
Users of public transportation have been demanding better information on how to plan their travels across multiple services such as bus, train and metro. This demand has been accommodated by a close cooperation between Movia, Metro, DSB, DSB S-tog, Danish Rail, Rejseplanen, Danish Transport Authority and The Danish Road Directorate.