KONTRAPUNKT

Industrial design and interiors: Designing optimal spaces for sales

The way a product is packaged and the interiors where a product is sold are crucial in presenting a company represents to its customers.

Even if the products themselves are full of character, it helps if the buying experience is associated with the qualities of the company: the service level in the shop, the way goods are displayed, merchandise, signage, and interiors. These elements are necessary to ensure a user experience aligned with the identity and preferred market position of the producer.

Design of Headquarters

Another place where the identity must be evident is the corporate headquarters. This is an important place to start when introducing a new or redesigned visual identity. How can the interiors of the headquarters be designed in order to give employees and guests an experience of the identity in three dimensions?

Kontrapunkt is experienced in retail design, design of corporate headquarters, vehicles and jets, signage and way finding systems. Please refer to the Billund Airport case for a peek into how to align three-dimensional objects with the overall identity of the organisation.