Design: Visualising Corporate Strategy

Visual representation is part of not only the perceived value of a company, service, or product. It is a central part of browsing the market place. We develop a coherent visual image through graphic, web and industrial design for leading companies in the world. Our design services include Graphic Design, Industrial Design, Screen Design (web, mobile, etc), Design Management, and Production Management.

Benefits

Visual communication is one of the strongest tools available when managing identity in organisations and companies. It signals identity and market position to stockowners, employees, consumers and competitors.

When companies are facing the challenge of change, we help them align their corporate values, strategic goals and preferred market position with their visual presentation: which colours, logo, typography and picture style position the corporation best in a competitive future?

Process

The visual identity project is normally conducted in association with the corporate communications department of the client, together with executives, the CEO and eventually board members. A project can vary greatly in length, from weeks to a year. A visual identity programme usually lasts for five to ten years before it needs to be adjusted.

To learn more about our experiences with visual identity projects, please refer to the Danske Bank case, which describes how to integrate a new visual identity on all levels in a complex organisation.

Full-scale programmes

Kontrapunkt is especially strong in developing and implementing full-scale identity programmes in larger corporations and organisations, spanning over many design disciplines:

Graphic Design

Logos, fonts, paper lines, brochures, photo style, etc.

Industrial Design

Packaging, signage, interiors, merchandise, product design, exhibition design

Screen Design

Web, Intranet, PowerPoint, Emails, Mobile devices

Design Management

Education, Organisational development, (online) brand guides

Production Management

Mass production services via our sister company KPTO