A strong brand identity must serve as a clear expression of a brand’s strategic position and core values.
Organizations, products, services, cities, countries - even buildings – all have unique identities. A well-defined and executed brand identity program allows you to communicate this unique essence to all internal and external stakeholders. And this is when your brand becomes a highly valuable asset in itself.
All brand identities created by Kontrapunkt are based on a differentiated and relevant idea. This idea drives the development of both the visual and verbal brand concept. This concept is then rolled out across all relevant brand touch-points and media.
We at Kontrapunkt have been developing and managing brand identities for over a quarter of a century. We do this using a unique combination of strategic insight, creativity, experience, and a true passion for brands. We work in a highly collaborative manner with our clients to ensure perfect fit and stakeholder buy-in. And we always strive to stay true to our Scandinavian roots and our legacy of world-class design craftsmanship.
Our brand identity services include:
- Brand identity concept development (see also brand strategy)
- Brand identity design development (see also digital design, branded space and signage)
- Basic design elements: logotype, colors, typography
- Custom typeface
- Printed materials
- Stationery and PowerPoint templates
- Design guidelines
- Brand naming (see also brand strategy)