Hotel d’Angleterre was established in 1755 in Copenhagen and soon became a legendary institution praised for its elegance, luxury and class. The prestigious hotel has undergone a full renovation and has reopened as a revitalized grand palace in Spring 2013. As part of the renovation the hotel wanted a new visual identity aiming at strengthening its position as a fashionable and cultural hotspot in the city.
We started by erasing “Hotel” in the name to emphasize that d’Angleterre is so much more than a hotel. Thereafter we developed the visual identity to match the idea of pleasure and indulgence, the pulse of Copenhagen and the exquisite experience of privacy that the hotel also represents.
Building on 250 years of tradition the revitalized identity is centered on a bespoke typeface – classic in design, yet modern in proportions. We have simplified and refined the logo and kept historical elements from the escutcheon of the Gram lineage, which former guests will recognize from the decoration of the hotel’s main hall. The visual identity also consists of a hierarchy of rich, calm and exclusive colors.
Altogether this means that d’Angleterre today both expresses the fine balance between heritage and modernity and the eminent quality and elegance the hotel epitomizes. All of our strategy and design elements are presented in a brand book that carefully explains the tone, feeling and mood of the visual identity.