What began as a love story is today a global bakery success. In 1959 the Japanese baker, Shunsuke Takaki, came to Copenhagen. He fell in love with the Danish mentality and Danish baking tradition. On his return home Mr. Takaki became the first person in Japan to begin producing Danish pastries, cakes and bread from original Danish recipes. Today Andersen is one of Japan’s largest bakeries, serving Danish bread and pastry to the Japanese public. Several Andersen bakeries have also opened in Copenhagen, where it all began. This means the Danes today enjoy their own traditional baked goods perfectly made by the Japanese.
Kontrapunkt has created their distinctive logo, and has been their design partner on several projects, from their logo to architecture, shop design and PR. We designed their 87 acre farm and training camp in Japan together with landscape architects SLA, created a new interior concept for their next-generation stores in Japan and did the interior design and communication for their latest flagship store in Copenhagen.
All of our design projects for Andersen have arisen from mixing customs and design ingredients from both Denmark and Japan, with the core identity of Andersen’s brand universe. The expression is a unique and balanced visual narrative – a fusion of Danish tradition and Japanese precision. To differentiate the brand in the market we emphasize the brand’s Danish roots in Japan, and play with the Japanese influence in Denmark.