This spring the media attention on corporate reports has been a little broader than usual as Lego's great dancing skills went viral. We were also impressed - not only by the CEO’s exceptional presentation technique, but also by their great results and super stylish annual and responsibility reports.
As the season for corporate reports comes to an end, we also feel like dancing. Once again, we have helped clients on lots of annual and CSR reports.
DFDS Group was one of them, and they chose to introduce their annual report, review folder and CR report on a website. A statement from the CEO greets the user on the front page. From here, it links to the two reports, plus interactive content that reviews DFDS’s activities in a short, dynamic and comprehensible way. See it here.