Since 1982, Arcus have made it a tradition to give their annual Christmas akvavit its own original look and feel. In 2016, prominent Danish rapper, Jonny Hefty, wrote a special poem for the limited edition bottle.
The message on the bottle is a poem based on themes like togetherness and nature - celebrating the city of Aalborg and the Juleakvavit itself.
Together with Arcus, we created a contemporary Christmas design, drawing on the frosty, blue and white colours of winter and, in particular, the festive season. Just in line with Hefty’s poem.
Mikael Tonning, Design Director, comments, “This is not a typical design for a Christmas akvavit. We let the poem take centre stage to tell it’s beautiful stanzas. By placing Hefty’s poem on the bottle, the poem dictates the design and everything have to work around it and reflect his message and personality.”
The result is a limited edition Xmas akvavit, to be enjoyed over the holidays or kept as a collectable. Skål!