The private non-profit organisation approached us to create a new name for their largest initiative, Jet-Net, and to develop a visual identity to embrace all three comprehensive activities while converting their mission and attracting students.
Reflecting the organisation’s major focus on tech and science, Jet-Net is now called Tektanken - a name that can be interpreted in several ways - while the new visual identity is equal parts playful and serious.
Drawing on key interior elements in the physical House of Natural Sciences located in Bjerringbro, the visual identity is based on bright and lively colours. Along with a distinct image style and new logos for each initiative as well as a comprehensive use of icons and duotones, the identity uses a lot more elements than before to secure appealing to a wider audience. To add an extra tech element and secure coherence in the overall expression, we applied chevrons differently on each initiative to highlight its unique features and refer to HTML coding.
The House of Natural Science facilitates collaborations between schools and companies. Some of the large companies that have been part of The House of Natural Science’s network so far include Danfoss, Grundfos, Novozymes, Coloplast and Microsoft.