From cute mascots to supernova explosions. We are behind Danish Science Factory’s new festival concept and design universe. With their new Science Festival logo, logo hierarchy, graphic elements and design concept they move away from a childish and naïve expression. Their new visual expression builds on the deep fascination with science, that we all feel. With a strong frame concept, future Science Festivals can open the eyes of school kids of all ages to how big, wild and wonderful science can really be – and help them gain an even bigger perspective. Also, we created the design universe for this year’s theme The Road to the future, that investigates time travel, space and the universe with serious curiosity.