Europe’s biggest independent digital agency, NetBooster has chosen us to help strengthen and reposition their brand worldwide. With 500 consultants, 22 offices around the world and a unique position as one of the only independent, international digital agencies, NetBooster Group has a great foundation for building their brand.
Partner and Head of Digital at Kontrapunkt, Morten Gade sees great possibilities within the project: “As an industry we have a joint challenge in bridging performance marketing and brand building in a way that ensures that all marketing efforts generate brand value, rather than weakening it. At Kontrapunkt we specialize in brand development and brand design, while NetBooster delivers digital and quantifiable solutions that measure any marketing effort. I definitely see great potential in creating a synthesis of performance marketing and branding. And we really look forward to a collaboration that will mean a lot to both us and NetBooster.”