Brand: Post Danmark launches new identity

Post Danmark (the Danish postal service) has recently launched a new visual identity, designed by Kontrapunkt.

The creation of the identity is based on a new strategic concept: The focus is now on the core human, technical and logistical competencies of the company. As a consequence Post Danmark will be more business orientated. The new identity is gradually being launched in printed material, electronic media, advertising etc. Post Danmark has chosen to keep its existing logo, designed by Kontrapunkt in 1994. Together with the identity a revised Design- and Brandmanual is launched with the new guidelines for use of colours, typography, layout grid etc. ///

May 2004