Together we set out on a mission to create a brand that would allow the entire Experimentarium staff to live and breathe their mission in all touch points.
”At Experimentarium there is a strong belief that the best way to learn and stay curious is to be hands-on. Playfulness and curiosity became core elements as we developed the brand experience. All parts of the brand support the ambition to transform people in the meeting with science and technology - regardless of their age,” says Client Director and Partner, Nicoline Klareskov.
Kontrapunkt helped create a transforming experience, visual identity, and a hype-generating launch strategy ahead of the grand re-opening.
With brand elements varying from a tone of voice guide, merchandise sold in-store and a bespoke typography to designing a new website with surprise elements not to mention a web shop and new interactive online map that provides a preview of all the quirky experiences to come, the new visual identity leaves room for each individual exhibition to tie back to Experimentarium and vice versa.
Located in a new architectural marvel that matches the unique and personal experience, Experimentarium now has a characteristic and quirky look with colors and content ready to teach and excite children and adults alike.