Jordan: Personal care for the future

The pace of change engulfed in the world of wellness is breathtaking. Spas are the largest entertainment business in the word these days, leaving movies and music with a second and third place. As the second fastest growing business area in the world, the wellness industry is transforming the way we live, the way we treat our bodies and the way we see ourselves.

Jordan, the leading maker of oral care products, and Kontrapunkt has decided to collaborate on a project studying the behavior of consumers in the world of personal care in order to develop the oral care products of the future. ///

September 2004