Men and jam. Two things you rarely link. Danish Selection set out to change that with a new range of fruit spreads spiked with alcohol. We created the packaging design to help them finish the mission.
“Everyone knows that the way to a man’s heart is through good liquor. That’s why we created a design that mimics the bold typography, focus on ingredients and no-nonsense communication that we know from whiskeys and single malts. And of course we had to include pastel tones in the design regime, because real men dare to wear pink,” says Design Director, Mikael Tonning.