Beauvais, one of Denmark’s best-known food brands, has launched a new series of convenience products called One Pot.
Having worked with Orkla, the company behind the brand, for the past three years, Kontrapunkt has taken part in a major strategic repositioning the 160-year-old brand Beauvais. The work culminates in a series of new products that fit into the modern Danish lifestyle. All designed by Kontrapunkt.
One Pot is the latest release from Beauvais with creative conceptualisation (name and design) by Kontrapunkt. The series consists of modern classics such as red curry, tikka masala and chipotle chilli. Developed and carefully adapted for the Danish market and taste buds.
The design highlights the shift in Beauvais’ position in the market, dialling up the joy, culinary curiosity and food appeal in each product of the series.
Find them in stores today and try One Pot for yourself.