We are proud to announce, that our brand communication for Winterspring has just been honoured with a bronze medal at the prestigious LIA award in the completely new category ‘Verbal Identity’. Every year, LIA celebrates the best of the best within branding, advertising and design among others. This year we became one of the first agencies ever to receive an award for verbal identity work. Work that we have created in collaboration with Mark Stevens and Svante Lindeburg.
With a product born out of the New Nordic cuisine, a communication that epitomises a rustic and authentic atmosphere would have been the obvious choice. But the North also encapsulates a poetic feel. A certain Nordic noir dating back to ancient sagas and the dialectic climate with pitch-dark winters and light summer nights, a dreamy glow in fall and the crisp air in spring.