Denso Corporation, Japans global automotive components manufacturer, is committed to making the world a better place through impactful products and technologies that hold a vision for a better future.
The technical support robot ”iArmS” is no exception to this vision, allowing doctors to hold their arms in place during longer surgical procedures, preventing natural shaking and fatigue that naturally follow complicated surgeries. The device was awarded the Robot Award in 2014 and the Good Design Award in 2015 for its excellent design and ability to reduce doctor errors.
We are proud to have developed the ”iArms” brand logo along with a bespoke brand typeface based on this award winning product's qualities. The typography is inspired by the collaboration between human and machine - giving it a soft, welcoming yet innovative expression. The typeface will be used in all of Denso ”iArmS” brand communication and rolled out across multiple platforms.