The IDA Institute website revamp makes sure the non-profit hearing loss organisation is heard loud and clear – with a new design that speaks for itself.
With an increasing number of users, the institute wanted to make it easier for them to interact with one another through any device. The new website is responsive, and meets the users with a refined usability and easy navigation. We approached the redesign with style tiles to gather the existing identity elements – typography, iconography, colours, animations and buttons - clarifying what visual directions to explore. “Style tiles enable us to quickly get to the creative core, and makes client communication smooth, as we can easily present them with a more detailed design overview,” explains Lead digital designer Halei Liu.
Our work for the institute has in fact just been used as a best practice case in the newly released book ”Designing Connected products”. The book presents the best of current design practice to an audience of leading UX designers and technologists.