How do you make a classic production company transition to an innovative 3D print technology provider? We used design principles to identify the challenges ahead of Thürmer Tools and found a way to use their 118 years of experience as a catalyst for the next 100 years.
The result is a new spinoff company called TwentySeven, focusing on 3D print technology consulting within manufacturing. TwentySeven will help other companies adjust to the new 3D-technology by selling knowledge on printing, design and prototyping, leveraging their unparalleled know-how of the Danish industry sector.
Ingeborg Rosenvinge from TwentySeven adds, “Kontrapunkt made it possible to see the hidden flaws regarding leadership in Thürmer Group. We were doing ‘business as usual’ but ended up with a new director, a new platform, and a WHY that everybody knows. Identifying the big WHY has been the most important step for attracting innovative flow to the company. Suddenly the company is heading in a new direction we never thought possible for a company that used to see itself as ‘just making holes’.”
Along with a new brand strategy and name, we also helped develop a campaign site for TwentySeven. You can visit it here and read more about the new venture.
The Plus Programme is run by Danish Design Center and the Danish Market Development Fund. Iben Højer Hansen (Head of DDC Plus-Programme) has been following the project and sees the result as a testimony to the ability of design as a management tool, “In order to be equipped for the global market we find it necessary that Danish organisations intensify their focus on three things: Competitiveness, working coherently with innovation, and working more strategically with design. Kontrapunkt and Thürmer Group is best practice on how the Plus programme of Danish Design Center works. We look forward to seeing how Thürmer Group and TwentySeven will shape and print our future."