Mobilpenge (Mobile Money) is a new revolutionizing payment system developed by Nets (previous PBS) and leading Danish payment institutions. As a new solution on the market it is important that Mobilpenge is established as a serious, but user-friendly payment system. Nets turned to Kontrapunkt for help with the design of a clear identity
The new, strong identity includes logo, color scheme, pattern and typography and clearly differentiates Mobilpenge from other solutions. Secure and user-friendly – that sums up the design of this modern alternative to having money in your pocket.
Lars Bjørnstad, designer at Kontrapunkt, explains; "The blue-green color in the logo gives Mobilpenge a certain solidity. The zig-zag pattern signals transaction and at the same time illustrates that it is a fragment of a larger system".