New brand identity for Copenhagen's largest leisure facility

DGI-byen is a multi-center for culture, the world of business, and popular sports in the centre of Copenhagen, Denmark.

A new identity and visual line was developed for DGI-byen around the thought that “DGI-byen is the third place between home and the office.” It was launched in September of 2005 and has strongly connected the identities/companies that now make up DGI-byen.

The Copenhagen culture house, Øksnehallen, is a part of DGI-byen but was branded as a sister-brand with a independent profile due to its long cultural heritage. ///

October 2005