For the second year in a row we are behind the design concept for the Carlsberg Foundation’s annual that was published last week. The 191 paged annual is written in the customized typeface "Carlsbergfondet" that we designed for the foundation. The typeface is inspired by the way the legendary Danish artisan Thorvald Bindesbøll employed the thorny and twisting hop in Carlsberg's original label design. The typeface was awarded a gold medal at this year’s Creative Circle Awards. Read more about the foundation's visual identity and custom typeface.